Social Media and Marketing Toolkit

Spread the word about your participation in the 2024 Taste of the Arts Festival with our Social Media Toolkit!

With these resources, samples, and tips, you can effortlessly reach your ideal audience and share updates throughout the event.

Tips For Promoting
Make your marketing efforts go further during Taste of the Arts with these tips and tricks.

• Like, share, and retweet posts from vendors and other participants who will be participating in Taste of the Arts 2024.
• Share positive news about participants and their work or articles relevant to Taste of the Arts from legitimate outlets
• Tag @tastefortwayne with a “Mention” and #TasteFW with a “Hashtag” when sharing on Stories.
• It’s okay to repeat shares in stories! Some people may not have seen it in the 24-hour window.
• Reels are a great way to get more traction on Meta (owner of Facebook/Instagram)’s algorithm. It could display art, rehearsals, and sneak peeks – get creative!

Social Media and Marketing Copy

HEART OF THE CITY/PLEIN AIR ARTISTS

Suggested Copy

“Find me at the [HeART of the City/Plein Air Market], on August 24 starting at 11 a.m. during
Taste of the Arts! Learn more about the festival at TasteFW.org. #TasteFW”

“Bring a taste of art back home – shop at Taste of the Arts, Saturday, August 24. I’ll be at
my booth for [HeART of the City/Plein Air Market]. #TasteFW”

FOOD/DRINK VENDORS

Suggested Copy

“Let us satisfy your craving this weekend! Find us at Taste of the Arts Festival starting at 11
a.m. on August 24. Check out TasteFW.org for more festival info. #TasteFW”

“Tasting is believing! Get a taste with us at [location] on Saturday, August 24. #TasteFW”

“Find us this Saturday at @tastefortwayne! Get more festival info at TasteFW.org.
#TasteFW”

NIPSCO STEAM PARK

Suggested Copy

“Looking for something kid-friendly at @Taste of the Arts Fort Wayne? Find us in Freimann
Square with NIPSCO STEAM Park for fun activities! #TasteFW”

“We’ll see you on Saturday, August 24 at Taste of the Arts! Learn about/how [activity
information] with us in NIPSCO STEAM Park. #TasteFW”

“Want to do something different with the kids this weekend? Visit us at our booth to [your
activity] at @Taste of the Arts Fort Wayne! #TasteFW”

PERFORMERS

Suggested Copy

“We’re taking the stage at @Taste of the Arts Fort Wayne Festival 2024! Check out
TasteFW.org for more lineup information. #TasteFW”

“Join us August 24 at [time] on the [location name] stage for our live performance at @Taste
of the Arts Fort Wayne! #TasteFW”

“We’ll catch you in the audience on Saturday, August 24 at our live performance at
@tastefortwayne! Check out the rest of the lineup at TasteFW.org. #TasteFW”